Why Exhibit

Exhibitions are an influential, flexible and highly cost-effective business tool – as well as being significant wealth generators in their own right. In new and emerging markets they are a major stimulus for industrial and commercial development:



Driving industrial development and technology transfer



Boosting regional and national industry



Stimulating foreign investment in industry and infrastructure



It is one of the most effective mediums for establishing and maintaining customer relations in an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.



60% of visitors come specifically to see new products and services



45% come for information



35% to keep up to date with technology



20% to make business contacts



Neutral sales environment



The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory A two-way communication process



Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.



The buyer comes to you



Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifies and influencers who it might otherwise be impossible to identify. Neutral sales environment



The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory. Launch Pad



Exhibitions are a recognized launch pad for new products, and an extremely time-efficient way to keep up to date with the latest innovations.